On 18 February 2013, the PewDiePie channel reached 5 million subscribers,[20] and in April, PewDiePie earned coverage on The New York Times after surpassing 6 million subscribers.[13] In May, at the inaugural Starcount Social Stars Awards in Singapore PewDiePie won the award for Swedish Social Star.[34] Competing against Jenna Marbles, Smosh and Toby Turner,[35] PewDiePie also won the award for Most Popular Social Show.[36] In July 2013, he overtook Jenna Marbles to become the second most subscribed YouTube user,[37] and reached 10 million subscribers.[20]
PewDiePie's subscriber count surpassed that of the leading channel, Smosh, on 15 August 2013.[38] On becoming the most subscribed YouTube user, PewDiePie commented, "When I started my YouTube channel in 2010, I never imagined that one day it would be the most subscribed channel in the world and that I would be a part of such a great community."[39] After becoming the most subscribed user, Ben Donovan of Maker Studios stated that PewDiePie "is a great example of how a YouTube content creator can amass a worldwide following due to passion and creativity, and his large subscriber base showcases the loyalty and strong connection he has to his 'bros.'"[40] On 1 November, PewDiePie became the first channel to reach 15 million subscribers,[41] although the following day, the channel was surpassed by YouTube's Spotlight account at the top of the site's subscriber rankings.[42] In the same month, PewDiePie proclaimed his dislike of YouTube's new comment system.[43] In December, PewDiePie overtook the YouTube Spotlight channel to once again become the most subscribed user on YouTube.[44][45]
Throughout 2012 and 2013, PewDiePie's channel was one of the fastest growing on YouTube, in terms of subscribers gained.[46] In 2013, the PewDiePie channel went from 3.5 million to just under 19 million subscribers,[47] and by the end of 2013 it was gaining a new subscriber every 1.037 seconds.[48] Billboard reported that the PewDiePie channel gained more subscribers than any other channel in 2013.[49] Additionally, in the second half of 2013, the PewDiePie channel earned just under 1.3 billion video views.[50]
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