Early years (2010–2012)
PewDiePie originally registered a YouTube account under the name "Pewdie";[28] he explains that "pew" represents the sound of lasersand "die" means death.[29] After forgetting the password to this account, he then registered the "PewDiePie" YouTube channel on 29 April 2010.[20] After dropping out of Chalmers, his parents refused to support him,[20] and as a result PewDiePie funded his early videos by working at a hot dog stand.[30] On having to work at the stand, PewDiePie stated, "the fact that I could make videos was so much more important to me than [that] I had to spend a few hours a day doing a job that wasn’t that prestigious."[30] Five years later, PewDiePie recalled, "I knew people were big at other types of videos, but there was no one big in gaming, and I didn’t know you could make money out of it. It was never like a career that I could just quit college to pursue. it was just something I loved to do. And here we are five years later and it’s exploded."[30] By December 2011, PewDiePie's channel had around 60,000 subscribers.[20] Around the time his channel earned 700,000 subscribers, PewDiePie spoke at Nonick Conference 2012.[31][32] On 11 July 2012 the channel reached 1 million subscribers,[6] and it reached 2 million subscribers in September 2012.[12] In October 2012, OpenSlate ranked the PewDiePie channel as the #1 YouTube channel.[33] That December, PewDiePie signed with Maker Studios.[20]
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